First of all, if you are hiring any sort of digital media expert these days without rounded experience, proceed with caution. Everyone needs experience but that’s what internships are for. When you decide that you want to optimize your digital presence, you need to seek out TRUE professionals and true professionals understand that no one digital outlet truly lives on its own (See article about Clueless Marketers). If you’re trying to look for an exception, your head is in the wrong place already.
Link Through Social Media
Search Engine Optimization and Social Media are two outlets that have consistently been moving closer and closer to each other.The most basic of these reasons is linking. Ethan Lyon of SEER Interactive has written multiple articles on how to build links with Twitter. (Twitter Backlink Article 2) Links can also be posted on a variety of other websites and I don’t know if you’ve noticed recently but YouTube, Facebook, Twitter, Tumblr, Google+ and the rest of the gamut all have TREMENDOUS Domain Authority. I have mentioned the idea of social link integration before and it is only becoming more and more essential.
Drive Traffic to Dot Com
Besides the linking capability, social media drives traffic to your site, not only from YOUR page but, from pages that you link to on social media. If you aren’t utilizing other brands in your marketing efforts on Social Media, you should. After that, use the partnerships that you’ve made to direct traffic to your site. It’s free and, if you cultivate the relationship with their SM team, they will lend credence to your link by commenting, liking or retweeting. If you need a lesson in relationship marketing, check out Doug Ridley‘s Relationship Marketing Blog.
Optimize User Experience
The bottom line is that users are driven to social media and your dot com presence you experience you in different ways. Social Media allows you to better tailor what you need to post on your site. If it doesn’t pertain to the keywords that you are working for on SEO but could still be relevant to your target audience, direct them to your social media outlets. Tease social media with technical information then, direct them to your internal pages.
The bottomline is that SEO and Social Media cannot stand apart from each other and be truly optimized. They work perfectly hand-in-hand, as should your social and SEO teams…if they aren’t one in the same. Let’s take SEOcial to the next level