Why Google+ Hangouts Won’t Convert Us
The biggest push for Google+ that’s going on with consumers is the idea of Google+ Hangouts. Forget the annoyingly complicated user interface, the maze of trying to add someone to your network and the complete lack of time; Google+ Hangouts are going to be the Facebook killer. Wait, did I just say that? Other people are and, NEWSFLASH, they’re very wrong. Now I could list for you ten reasons that Google+ Hangouts won’t matter but I’m feeling lazy and a bit pressed for time now that I have another social media network to monitor so I’m just going to give you the Top 3.
Consumers Are Already Conditioned
Consumers have already been conditioned to use certain types of media for their video calling. Many people, even the ones who don’t use it, call video calling “Skyping” just because of Skype’s prevalence in the video calling industry. (I’m sorry, Apple. Many people will download Skype just to talk with people who have less ‘smug’ in their life.) Guess who owns Skype and who Skype has already chosen to partner with. That’s right, Microsoft and Facebook. Businesses who don’t use Skype are using Cisco in many instances. They aren’t going to convert to Google. Some of you may be eager to point out that Google Voice has more users than Skype. Do you think that stat will stay constant now that Skype has access to at least 500 million more people? I don’t.
On a side note, I do know people who have been using Google to video call. A good friend of mine has only used Google to video chat for a long time now. When I asked her to join me on Google+, she declined. Why? Well, that leads me to Point #2.
Lack of Time
If I didn’t have to know about Google+, I wouldn’t be on it. The UI immediately irritated me and I don’t see a whole of consumers as willing to research and read articles as me. That’s takes too much time. Anyone who considers themselves tech-savvy wants to be able to log into a service and immediately know how to use it. That’s why web designers spend so much time focused on user experience. Think of it like this. Say that you heard about this new supermarket with most of the things that Wal-Mart has at around the same price but there might be hot people and some cheaper prices there. You might go to the store to check it out but if you can’t figure out where you can get milk in 5 minutes or less, you’ll probably go back to Wal-Mart. You have other errands to run anyways. It’s the same thing with Google+. We know how to use Facebook, Twitter and YouTube. Some people are starting to feel tumblr. We don’t have the time to really check out Google+, as it doesn’t provide enough new stuff to justify ditching one of our other services.
Facebook Will Do Better
Does Foursquare ring a bell to anyone? Everyone thought that Foursquare was the next big thing because it allowed businesses to register and offer real-time deals to their customers. Unfortunately for them, people didn’t have the time to check in and if they did, they would rather use that app-space on their phone for Angry Birds Seasons. When Facebook came out with Facebook Deals, Foursquare started its slow decline into obscurity. I’m sorry Mayors!
The same is going to happen with Google+ Hangouts. There is already an app out there for group calling using Facebook’s new abilities. I read about it HERE. If you don’t think that Facebook will come out with something that allows for their ad-hoc groups to video chat, you’re a Google groupie and aren’t thinking clearly. The 18 million people that have gone Google+ don’t concern Facebook. There are more disengaged users on Twitter than that. Facebook will do it and better than Google did. There is a reason that they kill or buy competitor after competitor and if you’re justifying your suggestion to convert based on Google+ Hangouts, you’ll soon find yourself out of a job as a Digital Strategist.
BONUS REASON: Google+ Attacked Captain Kirk aka Denny Crane aka William Shatner
Google+ kicked out William Shatner. That was a horrible play that got media coverage anywhere that people care about Google+ or Captain Kirk. If they want to follow that up by posting about Lady Gaga and Justin Bieber, they might as well hang it up now. If all I had was knowledge that Google+ is a Denny Crane Hater, I’d be slow to convert. People still care about the Shatner.
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This entry was posted on July 21, 2011 by Tim Welsh. It was filed under Social Media and was tagged with Digital Marketing, Facebook, Foursquare, Google+, Marketing, Skype, Social Media, Video Calling, Video Chat.